Ed Sheeran to perform at 2021 Mnet Asian Music Awards
Ed Sheeran, The British singer and songwriter will perform this year at the Mnet Asian Music Awards (LAM 2021) which should take place on December 11 at 6 p.m. KST.
In a press conference released today, Chief Producer Park Chan-wook announced that Sheeran will be the MAMA Show’s Global Artist Representative of the Year.
He further revealed that Sheeran will be preparing a new version of his famous track “Bad Habits” exclusively for this show. There will be special performances of the boy group I want one and the 8 crews of Street fighter with the members for the night.
Mnet Asian Music Awards 2021 (MAMA 2021): Ed Sheeran to perform at the event
One of the main reasons Sheeran was shortlisted as a visiting foreign artist at MAMA this year is because of his great work with BTS. Sheeran has been involved with pop sensation boy group BTS twice so far. CJ ENM is the company behind this year’s awards show.
This year’s judging criteria and categories will be different, and the fan voting criteria for determining artist of the year, song of the year, and album of the year winner have been removed .
However, for the World Icon of the Year and World Fan Top 10 awards, this will only be determined by fan votes.
Music data from different sources such as Gaon Chart, Twitter and YouTube was part of the evaluation criteria until last year, but this year it will also include Apple Music streaming data which will be calculated by a third party. to ensure transparency. Apple Music is a music streaming platform available in 167 countries around the world.
Zane Lowe, Global Creative Director at Apple Music, shared a video saying, âK-pop is conquering the world. It’s revolutionary and has creative melodies, and it contributes to the development of pop music. I’m happy to give fans around the world the opportunity to celebrate the growth of K-pop and vote for their favorite artists.
Vote for the Global Top 10 Fan Choice by Streaming on Apple Music. With the inclusion of streaming data, [MAMAâs] the status of a global musical spectacle will be further strengthened.
Kim Hyun-soo, head of entertainment at CJ ENM, said in a press release, âAs K-pop continues to gain influence globally, we plan to expand our presence to border regions of the world. ‘Asia and beyond. In a few years, we plan to welcome MAMA to the United States, the world’s largest music market.
This is an important year for MAMA to truly strengthen its presence as the global K-pop music awards ceremony. We plan to include global metrics and benchmarks to reflect K-pop’s global status, which will further strengthen LAM as one of the world’s premier awards.
K-pop boy band Wanna One is set to officially reunite this year after a gap of more than 3 years at MAMA 2021. Representatives of MAMA said, âThey will put on a special performance that will thrill music fans. “
In the meantime, take a look at the main MAMA 2021 teaser below:
We will notify you of the MAMA 2021 winners once the event is organized. Stay logged in!