Lee Hyori confirmed to host 2021 Mnet Asian Music Awards


Lee Hyori will be the first host of the Mnet Asian Music Awards!

On October 13, it was announced that Lee Hyori will host the 2021 Mnet Asian Music Awards (2021 MAMA). Previous hosts of the Mnet Asian Music Awards included Song Joong Ki, Lee Seung Gi, Song Seung Heon, PSY, Lee Byung Hun, Park Bo Gum and Jung Hae In.

A representative from Mnet said, “With the concept of ‘MAKE NOISE’, 2021 MAMA intends to show the world the renewed and improved power of music to respect the value of difference and break down prejudices. We chose Lee Hyori as our facilitator because we felt she embodied the values ​​we wanted to embrace for this year’s LAM.

Lee Hyori made her debut as the frontman of the popular girl group Fin.KL in 1998 before pursuing a successful career as a solo dance singer in the early 2000s. During her rise as a solo singer, she has also appeared on several variety shows as a panelist and MC. In 2015, it took a step back from the activities of the entertainment industry. From 2017 to 2021, she starred on variety shows like “Hyori’s Homestay,” where she showcased her married life with musician Lee Sang Soon on Jeju Island, and “How Do You Play? », Where she joined project groups like SSAK3 and Refund Sisters. .

Kim Hyun Soo, Music Content Director of CJ ENM, who is in charge of MAMA ceremonies, said, “2021 MAMA will be a place where artists and fans can communicate through each other’s voices. The hundreds of thousands of fan voices are all different, but no matter where they are they can come together in one thanks to K-pop. The music we need most is the harmonization of fans around the world.

In order to take into account the global impact of K-pop, 2021 MAMA will for the first time include data from the streaming platform Apple Music, in addition to data from Gaon, Twitter and YouTube that had been included in previous years.

MAMA 2021, which is typically hosted in different locations in Asia each year, will be held in Korea due to the ongoing COVID-19 pandemic. Like 2020 MAMA, 2021 MAMA will be held at CJ ENM’s Contents World in Paju City, Gyeonggi Province. It should take place on December 11.

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Lyle L. Maltby