Lee Hyori to host upcoming 2021 Mnet Asian Music Awards
South Korean singer Lee Hyori has been announced as the host of the upcoming 2021 Mnet Asian Music Awards (MAMA).
In a statement to Pop Herald on October 13, CJ ENM detailing Lee’s appointment as the host of the highly anticipated upcoming awards show. The K-pop veteran will be the first female host of the long-running MAMA ceremony and is scheduled to take place on December 11 in Paju City, South Korea.
A representative from Mnet said in the statement that “with the concept of ‘MAKE NOISE’, 2021 MAMA intends to show the world the renewed and improved power of music to respect the value of difference and break down prejudices. “, as translated by Soompi. They added that Lee was chosen as this year’s host because the organizing committee felt “she embodied the values we wanted to embrace.”
Additionally, pricing will begin to factor in data from the international streaming platform Apple Music in addition to data from the Gaon, Twitter and YouTube charts. It is about “taking into account the global impact of K-pop”, for Soompi. Previous awards show hosts include Lee Byung-hun, Soong Joong-ki, Lee Seung-gi, Psy and more.
Lee made her debut in 1998 with girl group Fin.KL, before embarking on a successful solo career in the early 2000s. Some of her hit singles include “Miss Korea” and “Bad Girls” in 2013, ” U-Go-Girl “with Nassun in 2008 and up.
In other K-pop news, the bespoke Louis Vuitton suits worn by K-pop boy band BTS when they appeared at the 2021 Grammys are set to be auctioned next year. Group rapper J-Hope will also donate three rings he wore during their Grammy performance of “Dynamite”.