Lee Hyori to Host Upcoming Mnet Asian Music Awards 2021
South Korean singer Lee Hyori has been announced as the host of the upcoming 2021 Mnet Asian Music Awards (MAMA).
In a statement to Pop Herald on October 13, CJ ENM detailing Lee’s appointment as the host of the highly anticipated upcoming awards show. The K-pop veteran will be the first host of the long-running MAMA ceremony and is set to take place on December 11 in Paju City, South Korea.
A representative from Mnet said in the statement that “with the concept of ‘MAKE SOME NOISE’, 2021 MAMA intends to show the world the renewed and improved power of music to uphold the value of difference and break down barriers. prejudices”, as translated by Soompi. They added that Lee was chosen as this year’s host because the organizing committee felt “she embodied the values we wanted to embrace.”
In addition, the prices will start taking into account data from the international streaming platform Apple Music in addition to data from the Gaon, Twitter and YouTube charts. This is to “take into account the global impact of K-pop”, according to Soompi. Previous award show hosts include Lee Byung-hun, Soong Joong-ki, Lee Seung-gi, Psy and more.
Lee debuted in 1998 with girl group Fin.KL, before embarking on a successful solo career in the early 2000s. Some of her hit singles include “Miss Korea” and “Bad Girls” in 2013, “U-Go-Girl” with Nassun in 2008 and more.
In other K-pop news, bespoke Louis Vuitton suits worn by K-pop boy group BTS during their 2021 Grammys appearance are set to go up for auction next year. The J-Hope rapper will also donate three rings he wore during their Grammys performance of “Dynamite.”