Sandwell and Birmingham Mela 2019: Huge crowds expected for Asian music festival
Ola Sandwell and Birmingham Mela will return to Victoria Park in Smethwick next month.
Thousands of people are expected to attend UK’s biggest Asian music festival for a weekend of family fun with Bollywood stars.
The annual Mela takes place July 20 and 21.
For its ninth year, the Mela celebrates Asian culture and creativity, inspired by South Asia.
Now the largest event of its kind in Europe, the Ola Sandwell and Birmingham Mela showcases the best of pop, folk and classical music from around the world, urban acts from British Asia, dance, visual arts and activities. arts and crafts, as well as exhibitions and the commercial bazaar.
The organizers said, “With almost a quarter of the audience coming from non-Asian communities, this is a truly cross-cultural family event with something for every generation from every community.”
There will be an Asia Food Market. And Lidl GB will offer a range of exciting interactive activities at the Mela, including a cooking demonstration with tasters from celebrity chef Tony Singh and the chance to make your own smoothie on one of Lidl’s smoothie bikes.
Danny Singh, President of Ola Sandwell and Birmingham Mela, said: “With the Mela in its ninth year, we are preparing for our 10th anniversary and have an exciting program.
“Sandwell and Birmingham have a vibrant South Asian community with a rich Mela history and this is the place to celebrate with the rest of the community.”
Sandwell Board Senior Advisor Yvonne Davies added: “Over the past eight years the Mela has grown steadily, with a variety of entertainment and activities for the whole community, from music to the food. I’m proud we have the Ola Sandwell &
“Birmingham Mela here at Sandwell – it’s events like this, taking place in our communities, showcasing the West Midlands in their best light, diverse, vibrant and open. “
The Ola UK Taxi Service is sponsoring this year’s event. It operates across the Black Country, Birmingham and Solihull.
Emma Kenelm, Marketing Director of Ola UK, said: “We are delighted to be the main sponsor of the Ola Sandwell & Birmingham Mela Festival, the largest Asian music festival in Europe.
“Ola is a recently launched app-based ridesharing service in the UK, with global roots in India.
“This festival offers a unique opportunity to celebrate our heritage and culture, as well as our launch in Birmingham.
“Ola has now launched in six cities across the UK and looks forward to meeting new drivers and pilots at the festival. We hope everyone has a great time.”