|Mnet Asian Music Awards (MAMA) logo / Courtesy of CJ ENM” src=”https://img.koreatimes.co.kr/upload/newsV2/images/202109/3d3747e4e22d45c5a278f3b089e5cd63.jpg/dims/resize/740/optimize”/>|
|The 2021 Mnet Asian Music Awards (MAMA) logo / Courtesy of CJ ENM|
By Dong Sun-hwa
The Mnet Asian Music Awards (MAMA), a major Korean music award ceremony, is to be held at CJ ENM Content Studio in Paju, Gyeonggi Province on December 11.
Its organizer, CJ ENM, has not decided whether to take the prizes online or not. The entertainment giant said in a statement Wednesday that it would “take into consideration government guidance on COVID-19 and personal safety” before making a final decision.
The names of K-pop stars joining the event will be announced in the coming months, and a plethora of high-profile singers are expected to attend. Last year, BTS, TWICE, SEVENTEEN, Monsta X and Stray Kids performed on the MAMA stage.
In the past, MAMA was held mainly in Asian countries, including Japan, Hong Kong, and Vietnam. But last year, CJ ENM streamed it online from Korea due to the pandemic.
“Depression has invaded our society as a result of the virus outbreak,” said Kim Hyun-soo, director of music content at CJ ENM. “We hope we can revitalize the music industry by hosting MAMA in Korea―the homeland of K-pop―and lift people’s spirits through music.”
MAMA was launched in 1999 as “Mnet KM Music Video Festival” (MKMF). It changed its name to MAMA in 2009.