UK’s biggest South Asian music festival returns to Smethwick Park after two years

Sandwell and Birmingham Mela will return to Victoria Park, Smethwick this month. Photo: Hannah Metcalfe

Sandwell & Birmingham Mela is back after two years and will return to Victoria Park on August 27 and 28 over the bank holiday weekend.

The last event of 2020 has been canceled due to the coronavirus pandemic.

Now in its 10th year, the Mela is an established highlight in the UK’s cultural calendar, attracting thousands of audiences, an artistic celebration of Asian culture and creativity, inspired by South Asia.

It is one of the largest Melas outside of India championing new work, showcasing international talent and providing a platform for emerging British artists, as well as providing visual art forms to a wider audience.

Sandwell and Birmingham Mela will return to Victoria Park, Smethwick this month. Photo: Hannah Metcalfe

Being the UK’s largest South Asian music festival, the event showcases the best in pop, folk and classical music from around the world, UK Asian urban acts, dance, visual arts and live entertainment. arts and crafts, as well as exhibitions and a shopping bazaar.

And, with nearly a quarter of the audience from non-Asian communities, it’s a truly cross-cultural family event.

Danny Singh, founder of Sandwell & Birmingham Mela, said: “It has been a difficult and uncertain two years for everyone, but now we are ready to put on the best show ever at Victoria Park.

“We look forward to welcoming everyone over the August bank holiday weekend and celebrating our 10th anniversary in style.

“The West Midlands has a vibrant South Asian community with a rich Mela history and it’s the perfect place to celebrate with the rest of the community.”

Sandwell Council Leader, Councilor Kerrie Carmichael, who will open the event with Cabinet Member for Tourism and Leisure, Councilor Laura Rollins, said: ‘I am proud to open the Sandwell & Birmingham Mela this year. , especially as we celebrate its 10th anniversary this year.

“It’s a fantastic opportunity for residents of all ages to experience South Asian music, food, entertainment and arts, as well as for our South Asian communities to showcase the diverse and rich culture right here in Sandwell. “

Tickets are on sale now and can be purchased at birminghammela.com from £2 a day.

Tickets can also be purchased at the door on the day, but advance booking is recommended to avoid queues.

Lyle L. Maltby